Showing the Way

TATA Automobile Corporation SA is fast becoming one to watch in the South African market.
This was further illustrated by the company’s show of force at this year’s NAMPO Harvest Day in Bothaville.
TATA Automobile Corporation SA (TATA) is trucking, plain and simple. Yes, that is the company’s motto, but that’s also the core of its business. It is what shapes it and its products. Because of this approach, TATA is creating a reputation as one of the country’s top manufacturers.

That is not just faint praise, because TATA has now bought an assembly plant in Rosslyn, Pretoria, where it is beginning to manufacture vehicles for the local and SADC-region markets (vehicles are supplied CBU). Sudhir Babshet, executive director of TATA Automobile Corporation SA, is adamant that TATA would not introduce a vehicle if it were not totally satisfied. This means all models are put through rigorous tests before being released to market.

This includes complete testing at the Gerotek testing facility outside Pretoria, placing the vehicles, and especially the mechanical components, in extremes. Beyond that, individual vehicles are given to customers to conduct real-world testing; putting them through their paces in the unique environments and conditions they will be subject to. “When we launch, we launch a vehicle that has been rigorously tested to meet South Africa’s market conditions.”