TATA Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. It is the leader in commercial vehicles in each segment, and is among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The TATA Motors Group’s over 60 000 employees are guided by the mission “to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.”
Established in 1945, TATA Motors’ presence cuts across the length and breadth of India. Over 8 million TATA vehicles ply on Indian roads, since the first rolled out in 1954. The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and TATA cars and Fiat powertrains. The company’s dealership, sales, services and spare parts network comprises over 6 600 touch points, across the world.
TATA Motors, listed in the New York Stock Exchange (September 2004), has emerged as an international automobile company. Through subsidiaries and associate companies, TATA Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, acquired in 2008, and the Daewoo Commercial Vehicles Company, South Korea’s second largest truck maker which was acquired in 2004. The rechristened TATA Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets.
Today two-thirds of heavy commercial vehicle exports out of South Korea are from TATA Daewoo. In 2006, TATA Motors formed a 51:49 joint venture with the Brazil-based, Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India from the plant located in Dharwad. That same year TATA Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company’s pickup vehicles in Thailand, and entered the market in 2008. TATA Motors (SA) (Proprietary) Ltd., TATA Motors’ joint venture with TATA Africa Holding (Pty) Ltd., was set up in 2011 and has an assembly plant in Rosslyn, north of Pretoria. The plant can assemble semi knocked down (SKD) kits and light, medium and heavy commercial vehicles ranging from 4 tonnes to 50 tonnes.
TATA Motors is also expanding its international footprint, established through exports since 1961. The company’s commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia, South America, Australia, CIS and Russia. It also has franchisee/joint venture assembly operations in Bangladesh, Ukraine, and Senegal.
The foundation of the company’s growth over the last 70 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through cutting edge R&D. With over 4,500 engineers, scientists and technicians the company’s Engineering Research Centre, established in 1966, has enabled pioneering technologies and products. The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Italy, Spain, and the UK.
TATA Motors launched the first indigenously developed Light Commercial Vehicle in 1986. In 2005, they created a new segment by launching the TATA Ace, India’s first indigenously developed mini-truck. In 2009, the company launched its globally benchmarked Prima range of trucks and in 2012, the Ultra range of international standard light commercial vehicles. In their power, speed, carrying capacity, operating economy and trims, they introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost.
Making strides in the Commercial Vehicle Business, in March 2014, TATA Motors also took the lead to bring a world renowned motorsport to India, with the T1 Prima Truck Racing Championship. This unique initiative witnessed over 45,000 spectators in 2015 at the Buddh International Circuit. This will be an annual property, edged on motorsport calendars globally and TATA Motors continues to promote its flagship brand, Prima, through this initiative.
TATA Motors introduced India’s first Sports Utility Vehicle in 1991 and, in 1998, the TATA Indica, India’s first fully indigenous passenger car. In January 2008 TATA Motors unveiled the world famous TATA Nano and subsequently launched it, as planned, in India in March 2009. The TATA Nano was developed to meet the need for an attractive and affordable entry level car and has evolved over time, with the needs of its customers, becoming a feature-rich compact hatchback. The Company introduced the new generation range, called the GenX Nano, in May 2015.
In July 2014, TATA Motors expanded its footprint in the petrol market, with the launch of its indigenously developed and globally benchmarked Revotron 1.2T engine, India’s First 1.2 Litre MPFi Turbocharged Petrol Engine and the first from the new generation Revotron engine series.
This was followed by the launch of the TATA Zest in August 2014, a stylish compact sedan which comes with new design language, best-in-class performance and unparalleled driving pleasure. Bringing its Horizonext strategy into play, the Company introduced its sporty, premium hatchback, TATA Bolt in January 2015. The Zest and Bolt have largely led the recovery for the passenger vehicle business and continue to receive a good response from customers.
TATA Motors is equally focussed on environment-friendly technologies in emissions and alternative fuels. It has developed electric and hybrid vehicles both for personal and public transportation and has also been implementing several environment-friendly technologies in manufacturing processes, significantly enhancing resource conservation.
Through its subsidiaries, the company is engaged in engineering and automotive solutions, automotive vehicle components manufacturing and supply chain activities, vehicle financing, and machine tools and factory automation solutions.
TATA Motors is committed to improving the quality of life of communities by working on four thrust areas – employability, education, health and environment. The activities touch the lives of more than a million citizens. The company’s support of education and employability is focused on youth and women. The support ranges from schools and technical education institutes to actual facilitation of income generation. In terms of health, the company’s intervention is in both preventive and curative health care. The goal of environment protection is achieved through tree plantation, conserving water, creating new water bodies and by introducing appropriate technologies in vehicles and operations for constantly enhancing environment care.
With the foundation of its rich heritage, TATA Motors today is etching a refulgent future.
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